leadership lab deep canvassing

One canvasser stood up and spoke of moving a man to a seven from a three. There were days it was just hard to face that and everything that I was going through with my transition at the time. As the team's National Mentoring Coordinator he partnered with organizations and campaigns across the country to develop and apply deep conversation approaches - around marriage equality, trans-inclusive nondiscrimination laws, criminal justice reform, and . Another a tattooed student who identifies as gender-nonconforming proudly recalled persuading a voter who clearly had no experience with anyone who identified as being outside the gender binary. It usually isnt until Fleischer opens up about his own experience including feeling different in his small, conservative Ohio town that voters feel safe to get vulnerable, too, he says. Your First and Complete Guide on Deep Canvassing | CallHub He likes to say that he has been talking to people who disagree with him since he was 4. Dave Fleischer, director of the Leadership Lab. Fleischer then returned to his scale, asking Nancy what number felt right for her now. Though the abortion debate is less obviously rooted in prejudice than transgender discrimination, Fleischer and his canvassers noticed that many voters reacted negatively to a short video of a middle-aged woman recounting having an abortion when she was 22. A new way to talk about abortion? Though there is scant research on transgender prejudice, what is known suggests transgender people face widespread prejudice and discrimination, Aaron Norton and Gregory Herek wrote in their 2012 study of heterosexual attitudes toward transgender Americans. Second, we will provide volunteers with materials, including template scripts, data entry sheets, sign-in sheets, field training and debrief agendas, etc. Becky Bond, a Bernie Sanders campaign adviser and an admirer of the Leadership Labs work, says that the Sanders campaign has focused on marshaling the enthusiasm of volunteers to persuade people. But many times this approach underestimates whos persuadable. People would often be very judgmental of the woman on the video or any woman who had had an abortion, Fleischer said. You can also contribute via. Leadership LAB Conversation with a Voter about Transgender Rights, 2016(Video 8:30 mins). Topping and dozens of other canvassers were a part of that 2016 effort. He then did something few political consultants would advise: He introduced her to the oppositions favorite argument. Is First Republic Banks failure sign of a slow-motion banking crisis? In the full-conversation condition, 33 percent were in support. Video example of deep canvassing. Empathy may also be a factor. For me, I never had a transgender friend I was really close to until I was 56, he said, handing Nancy the picture. The year before, a survey of more than 6,000 transgender and gender-nonconforming people revealed that an astonishing 41 percent had tried to commit suicide. To me, protecting transgender people with these laws is just affirming that theyre human. Fleischer then steered the conversation to Nancys experiences with discrimination. LaCour and an advisor, political scientist Donald Green at Columbia University, published the findings in Science in 2014. Prejudices are often deep, obstinate beliefs. In 2020, Susmik moved to New Hampshire to work as a field organizer for Bernie Sanders presidential campaign. Deep Canvassing with Dave Fleischer of The Leadership Lab How much does a deep canvass program typically cost? We want to avoid asking for permission, she told them. There might be a couple of reasons for that. "Deep Canvassing" - What Political Campaigns Can Learn From It You can also go more in-depth on the science behind deep canvassing by reading the academic study referenced by the New York Times that was published by political scientists David Broockman and Josh Kalla in the peer-reviewed journal Science. It always comes down to just a few points.. Typically, in a political canvass, an activist might list a bunch of facts or statistics about why the voter should support their cause. Deep canvassing was not cooked up by experts in . Most notably, Ella led the LABs collaboration with SAVE, Miami-Dades leading LGBT group, to develop and measure a deep canvass model that could reduce transphobia. Each week, we explore unique solutions to some of the world's biggest problems. Now we can show experimentally that when you take away the two-way nature of the conversation, the effects go away, Broockman says. Deep Canvassing Scripts and Examples - The Commons This family is a 10!, Several of Rileys conversations proved poignant. As part of the LA LGBT Centers groundbreaking Leadership LAB team, he helped create the original deep canvass approach. His deep canvassing career and vision took off in rural North Carolina, where hehelped change hearts and minds in our groundbreaking immigration deep canvass with Down Home North Carolina. Read transcript and/or Read more about it. He and LGBT Center volunteers began talking to as many people as they could, trying to understand why they lost Prop 8. That failed miserably, he said. 1. At the door, Fleischer asked Nancy if she knew any transgender people. Fleischer does improv in his spare time, and the training sometimes felt like a well-oiled comedy routine. The experiment, like all the ones in the study, was run a bit like a drug trial: The voters were randomly assigned (before the canvassers even knocked on their doors) to receive either the full deep canvassing conversation treatment, a watered-down version where the voters and canvassers dont exchange personal stories, or a placebo condition, where voters were engaged in a conversation that had nothing to do with immigration. The Leadership LAB of the Los Angeles LGBT Center trains people in canvassing techniques aimed at reducing prejudice. For her, the video seemed to clarify that Fleischer was specifically asking her about transgender people, a group she had no experience with and seemed to have little inherent empathy for. After the canvass, the groups filled out four follow-up surveys, up to three months later. People are what makes Advancement advance. Eboni Taggart has over 15 years of experience in community-building, she has maximized the leadership skills of community members, teachers, youth, and parents to advocate for transformative systemic change on issues that impact their lives. Still, the Leadership Lab is unusual in its focus on quality over quantity. This article covers the basic components of a deep canvassing script. They share takeaways on how to construct outreach scripts that bridge divides and move people powerfully, with practical examples from advocacy campaigns on the ground. "There were all these volunteers who gave their Saturdays [to do the experiment]," Broockman says. But this work isnt about that. But when pressed, LaCour couldnt produce any evidence that he had conducted the follow-up surveys of voters that would have been essential to measuring canvassings long-term influence. Over 8 years on the LA LGBT Center's groundbreaking Leadership LAB team Steve helped create the tactic of deep canvassing. I dont like seeing people mistreat Jackson. The woman eventually told Riley that she had voted against gay marriage in California, but that she now regretted that choice. Leadership Canvas Owl, Fox & Dean In addition to being a strong persuasion medium, for some issue areas, the deep canvass can also help to serve as an effective voter research tool as well. Volunteers also encouraged people to talk about anyone they were close to who had an abortion. And I also wanted to point out to people we were not going to give up. That means you need to create 100,000 conversations to change 10,000 minds and win the vote. Are Glen Powell and Sydney Sweeney in love, or are they good actors? Deep canvassing was born - and can be boiled down to two key skills: Vulnerability and curiosity. The Leadership Lab, provides a much needed road map for that change.", Hap Klopp, Founder of The North Face, Professor of Entrepreneurship and Innovation at Hult University " The Leadership Lab rightly shines a white hot spotlight on the need for 21st century leaders to be thinking about gender and provides a valuable snapshot on how to get . The effect of most campaign messaging is short-lived and can evaporate in as little as 3-5 days. No, Im sorry, she said. The design of this tool was inspired by the Business Model Canvas. However, a modern technique of deep canvassing developed by David Fleischer at the Leadership LAB encourages canvassers to engage in one-on-one conversations with the intention of gaining understanding, building empathy, and finding common ground. The group goes out canvassing in pairs, with one person assigned the role of trying to change people's minds and the other responsible for recording it on camera. Were just beginning to learn how to do this well, but its important. Though he has devoted much of his political and community-organizing career to L.G.B.T. The idea grew out of Fleischers own experience as a Jewish, liberal gay kid in Chillicothe, Ohio. Her passion for social justice and teambuilding began in the woods of Timber, Oregon, where her family built a large community home around the core value of radical acceptance. Its only right. In a distributed organizing model, a sprawling crew of part time, sometimes, and one-time volunteers work across space and time and use consumer software platforms like Google apps, Maestro Conference Calling, Slack and Facebook to manage everything from canvassing logistics to training to research to tech development. LaCour, joined late in the process by Green as a co-author, published the results in the December 2014 issue of Science. Dave Fleischer, director of the Leadership Lab.CreditDamon Casarez for The New York Times. Whats the best way to convince a voter at the door? The curse of the orange hats, read a headline in Salon. "We had a certain sense of responsibility.". "To go into it with high hopes and then get this really bad piece of news, then to go forward anyway and have the accurate results? And he can grow a better beard than I can!. Effective Lobbying and Deep Canvassing - Institute for Change Leaders Staying grounded in our real lived experiences instead of opinions. Those appeals worked last November in Houston, where the same voters who elected a lesbian mayor in 2009 repealed a city ordinance protecting transgender people from discrimination in employment, housing and public accommodations. These conversations arent arguments. With COVID-19, Is Deep Canvassing the Key to Defeating Trump in 2020 We invite you to share your script with us to include below to help others develop their own. Volunteer's go door-to-door, talking to strangers, and often change their attitudes about things like same-sex marriage and transgender rights. The two other experiments in the study targeted transphobia. Broockman and Kalla arent completely sure. In a deep canvass, we go to the turf where voters have voted against our causes in the past, and we find out why. The biggest gift you can give someone whose mind you want to change is a supportive environment that lets them think about their experiences and how those experiences affect their opinions on issues. An excellent introduction to deep canvassing and the work of the Leadership LAB can be found in an April 2016 feature article in the New . (One clinical therapist I showed it to said it sounded a bit like motivational interviewing, a technique used to help clients work through ambivalent feelings.) In these, researchers included conditions to see whether the conversations could work if conducted over the phone (they did, but it was slightly less effective). That means not making assumptions based on the voters age, race or their religion. Armed with a no men in womens bathrooms message, anti-L.G.B.T. LaCour claimed that there was only an effect from the deep canvass if it came from someone who was LGBT. To run a canvass you need staff, office space, voter lists, technology and more. Its about sharing and listening, all the while nudging people to be analytical and think about their shared humanity with marginalized groups. Let a person be who they are.. Nancy Williams, right, who is transgender, talks with a voter as part of a canvassing effort in Los Angeles. Deep Canvassing in Action - The Leadership LAB A 2016 study in Science proved it was possible. Insights from Deep Canvassing: Proven Scripts for Transformational Outreach, The New Conversation Initiative, Netroots Nation, 2021 (Video 60 mins). I asked Steve Deline what he thought. He vowed to keep at it, but soon there was no need. In it, canvassers in three areas central Tennessee; Fresno, California; and Orange County, California went door to door and interacted with 2,374 voters in these communities during the runup to the 2018 midterm elections. It likely wasnt because someone berated you. If they dont, and even if they do, theyre asked a question like, When was a time someone showed you compassion when you really needed it? to get them to reflect on their experience when they might have felt something similar to the people in the marginalized community. The effect was durable, too: Three to six months after the conversation, voters who shared their feelings with canvassers in this manner also reported less prejudice toward undocumented immigrants. The study got a huge amount of attention. He responds by telling his story of being discriminated against for being gay. The canvassers also share their own stories: about being an immigrant, about being a member of the LGBTQ community, or about just knowing people who are. Transcript: Interview from Episode 080 - You Are Not So Smart In many campaigns, polling data and focus groups tell us that very few people are persuadable, so we ignore those voters and stick with talking to the voters who are already on our side. "I needed to be sure people knew that we no longer had evidence. There, Executive Director David Fleischer, collaborating with political scientists David Broockman and Josh Kalla and a host of staff and volunteers, have been working for years to iterate a model called deep canvassing.. Ellas earliest organizing focus was on developing innovative tactics to recruit, train and retain large, dedicated volunteer teams with the Oregon Student Association at the University of Oregon. To Change Voters' Sympathies, It's Time to Go Deep 6. ballot measure by a mere 80 votes. Help put resources in the hands of change makers, Listening Partnerships and Deep Canvassing, Resistance School Video Course, Deep Canvassing whilst social distancing, Indivisible, 2021 (Video), Unpacking Deep Canvassing, Indivisible, 2022 (Video 54:08), Kimberly Serrano on lessons learned from deep canvassing, The Immigrant Learning Center, 2019 (Video 6:50 mins), Everything you need to know about Deep Canvassing, CallHub, Changing the Conversation Videos and Articles, For Your Reconsideration Podcast, This American Life, NPR, April 8, 2016. While #KnockEveryDoor will focus on the mechanics of canvassing, not the campaign objective of the canvasser, there will be minimal restrictions on what volunteers may canvass for. It was an enthusiastic knuckle-thump, the kind that arouses suspicion from dogs in yards halfway down the block but, crucially, can also be heard by humans watching cable news at high volume. In 2016, Broockman and Kalla showed that a 10-minute deep canvass conversation could reduce transgender prejudice for at least three months (you might recall this study was a redo of a previous experiment, from a separate team of researchers, which was retracted due to falsified data). This toolkit is full of useful links to materials they have developed and shared including Climate Action Scripts online and in person, Script Iteration Examples and lots of training resources. The Los Angeles LGBT Center's Leadership LAB (Learn Act Build) specializes in deep canvassing and organizing through volunteer leadership development. If only I could have 10 minutes with Ted Cruz, Fleischer said once. Just dive in. The impact of television ads, in particular, can fade in just a week. Do you have a few minutes today to talk about transgender people?, Williams played a busy voter. Leadership Lab-trained volunteers were found to be successful at reducing transgender prejudice in front-door conversations, the effects persisting months later in follow-up surveys. The Leadership LAB works to reduce prejudice and change voters hearts and minds. He enlisted a graduate student at UCLA named Michael LaCour to see if there was a measurable effect. She smiled shyly and asked Fleischer, the Leadership Labs director, how she could help him. people, with a current focus on transgender discrimination didnt take to the golf-ball suggestion, but Fleischer wanted me to know that he is not opposed to stealing a good idea from the Mormons.. But maybe not when it comes to our neighbors. Matthews career as an organizer started in on the west side of San Antonio, where he worked with other students to push back on the absurd amount of debt first-generation immigrants like himself were having to take on to have a chance at a college degree. One group aired a lurid television ad of a man following a frightened, wide-eyed young girl into a bathroom stall. Its of a real voter and a canvasser from the Leadership Lab, a program of the Los Angeles LGBT Center, which spearheaded this canvassing method after losing the 2008 Proposition 8 ballot initiative in California. Listening to a political opponents concerns. I think people dont talk enough about the focus on persuasion we had, because the story line became, Oh, they won because turnout was so high.. Deep canvassing is when volunteers and organizers engage in extended, empathetic conversations, with the goal of combating prejudice and shifting beliefs. The study's conclusions differ from the conclusions of the LaCour's falsified study from 2014 in one crucial way, Broockman says. The effects of most efforts to change peoples minds on an issue, if successful at all, tend to fade over time. Everyone basically ignored the canvassing aspect, and that the message and the quality of the conversation at the door is what seems to matter.. Psychology explains how to stop it. By submitting your email, you agree to our, The Dark Brandonmeme and why the Biden campaign has embraced it explained, The secret delegate battle that will decide the 2024 Republican nominee. She recounted that when Jie was 3, the toddler responded to a question about possible Christmas presents by asking: Could Santa turn a girl into a boy?, Rileys devotion to Jie had a visible impact on several voters, including the mother of a 7-year-old girl. The distinguishing feature of a deep canvass is you take a lot more time to talk to voters and have a bona fide two-way conversation about real experiences that shape their thinking about the issues. The payoffs are small and incremental, but they are real. I would totally vote in favor, the woman says of a transgender protection law. Deep canvassing, it appears from the research, has an effect that can last for several months. Why is deep canvassing relevant to the world we live in today? Eden Mayle Field Manager Maria Do Field Organizer Deep canvassing has since been proven to change hearts and minds and find common ground across differences by. But even if that happens, he says, it at least will encourage people to think deeply about the issues they're going to vote on. If youre talking about having real, quality conversations with voters, you cant bring that to scale without a really large number of people, says Tim Saler, a Republican strategist at Grassroots Targeting, which works to mobilize and persuade voters. organization. He said I blew his mind, and that he would never forget the conversation we had! Meg Riley, a 60-year-old Unitarian Universalist minister from Minnesota who volunteers with a racial-justice group, recounted her eventful day. All Muslims are often blamed for single acts of terror.
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